June 2022

Our contact details

Name: Annabel Jackson Associates Ltd

Address: The Priory,
54 Lyncombe Hill,
Bath BA2 4PJ

Phone Number: 01225-446614



Annabel Jackson Associates Ltd is firmly committed to privacy, the responsible use of information, the need to safeguard the privacy of our clients and respondents to surveys that we run, and to maintaining compliance with privacy legislation. Annabel Jackson Associates Ltd will ensure that data supplied to it is processed fairly and lawfully, and with skill and care. We take our responsibilities in respect of personal data extremely seriously.

1. The type of personal information we collect 

We currently collect and process the following personal information:

  • We collect personal data about our clients to enable us to provide them with evaluation services. This may include:
    • Contact Data, including email address, phone number, postal address.
    • Identity Data including first name and last name.
  • We collect personal data about respondents for specific evaluation purposes e.g., when we carry out surveys for clients to analyse trends to support organisational learning and accountability. Depending on the purpose of the evaluation, this may include:
    • Contact Data, including email address, phone number, postal address.
    • Identity Data including first name and last name.
    • Special Categories of Personal Data about respondents (e.g., details about race or ethnicity, religious or philosophical beliefs, gender or sexual orientation).
  • We do not collect any personal data from the company website. The website does not use cookies.

2. How we get the personal information 

The personal information about clients is provided to us by clients when they engage us to provide evaluation services.

The personal information about respondents is provided to us by respondents who take part in surveys we run as part of our evaluation. Respondents who take part in the surveys give their express consent to the processing of their data as part of the evaluation. Clients are usually responsible for ensuring that respondents have consented to the surveys we carry out on their behalf and almost always responsible for sending out survey invitations. In many cases, survey responses are anonymous. Where names and job titles are needed, data are gathered in survey software and kept secure. 

3. Why we have the personal information

We collect the personal information about clients so that we can provide evaluations services to them and so that we can manage our relationships with our clients.

We collect personal information about respondents to analyse trends to support organisational learning and accountability by our client. This usually involves aggregating the answers to surveys by respondents to understand trends.  We may share this information with our client, if so requested by the client, in which case the data are provided in a spreadsheet form, and subject to respondents having been told upfront that the data will be shared with the client or given the option of deciding if their individual responses are passed over.

4. Marketing

We strive to provide clients with choices regarding certain personal data uses, particularly around marketing and advertising. If you no longer want to receive marketing communications from us, you can contact us.

You may receive marketing communications from us if you:

  • have requested information from us;
  • purchased services from us;
  • provided us with your contact details when we met you at a conference or meeting

and, in each case, you have not opted out of receiving marketing communications from us.

You can ask us to stop sending you marketing messages at any time by contacting us.

Where you opt out of receiving these marketing messages, we may still hold personal data provided to us as a result of a service experience or other transaction with us.

5. Lawful bases for processing this information

Under the UK General Data Protection Regulation (UK GDPR), the lawful bases we rely on for processing this information are:

  • Client’s personal data: We have a contractual obligation.
  • Respondents’ personal data: the respondents’ consent. Respondents can remove their consent at any time. They can do this by contacting us:

6. How we store respondents’ personal information and data security

Respondents’ information is gathered in survey software and kept secure.

We have put in place appropriate security measures to prevent respondents’ personal data from being accidentally lost, used, or accessed in an unauthorised way, altered, or disclosed. In addition, we limit access to respondents’ personal data to those employees who have a business need to know. They will only process respondents’ personal data on our instructions, and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify respondents and any applicable regulator of a breach where we are legally required to do so.

7. Retention of data

We will only retain personal data for as long as necessary to fulfil the purposes we collected them for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of personal data, the purposes for which we process personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

By law we keep basic information about our clients (including contact, identity, financial and transaction data) for six years after they cease being clients for tax purposes.

In some circumstances we may anonymise respondents’ personal data (so that it can no longer be associated with the respondent) for evaluation or statistical purposes in which case we may use this information indefinitely without further notice to the respondent.

8. Your data protection rights

Under data protection law, you have rights including:

  • Your right of access – You have the right to ask us for copies of your personal information. 
  • Your right to rectification – You have the right to ask us to rectify personal information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete. 
  • Your right to erasure – You have the right to ask us to erase your personal information in certain circumstances. 
  • Your right to restriction of processing – You have the right to ask us to restrict the processing of your personal information in certain circumstances. 
  • Your right to object to processing – You have the the right to object to the processing of your personal information in certain circumstances.
  • Your right to data portability – You have the right to ask that we transfer the personal information you gave us to another organisation, or to you, in certain circumstances.

You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you.

If you wish to make a request, please contact us:

9. How to complain

If you have any concerns about our use of your personal information, you can make a complaint to us by contacting us:

You can also complain to the ICO if you are unhappy with how we have used your data.

The ICO’s address:

Information Commissioner’s Office
Wycliffe House
Water Lane

Helpline number: 0303 123 1113

ICO website: